Treatments Of Frozen Shoulder Health And Social Care Essay

The term â€Å" Frozen Shoulder † was ab initio coined by Codman in the twelvemonth 1934. Before that Duplay in 1872, termed it as â€Å" Peri Arthritis † and the most recent Naviesar in 1945 labelled it as â€Å" Adhesive Capsulitis † ( Riyadh and Marwan 2007 ; Dias et Al. 2005 ) . It is defined as a upset in which the shoulder capsule and the connective tissue environing the glenohumeral articulation of the shoulder become inflamed and stiff. It grows together with unnatural sets of tissue called adhesions, greatly curtailing gesture and doing chronic hurting. Incidences of frozen shoulder are seen more in diabetic patients. Every twelvemonth 2 % instances of frozen shoulders are reported in US while 11 % happenings are found in single with diabetes every twelvemonth. About 40 % of patients developed frozen shoulder who were enduring from type – 1 diabetes ( Roy and Dahan 2009 ) . Most frequently there are no allied hurts or discernable cause. There are few patients who develop a frozen shoulder following a traumatic hurt to the shoulder but this is non the typical cause. Frozen shoulder is more common in people who are enduring from diabetes, thyroid jobs, bosom disease, shot, shoulder injury or surgery, station immobilisation etc. Frozen shoulder is rare under the age of 40 ; it typically strikes in the 5th and 6th decennary of life. The status occurs more normally in adult females than work forces F: M=1.4:1 ( Dias et al. 2005 ) . It may impact both shoulders either as at the same time or consecutive in every bit many as 16 % of patients ( Roy and Dahan 2009 ) . Harmonizing to Codman the three trademarks of frozen shoulder are insidious shoulder stiffness, terrible nocturnal hurting and near complete loss of inactive and active external rotary motion of the shoulder.The hurting is normally dull and hurting type. There are normally three phases of clinical presentation.Painful/Freezing phaseIt is badly painful phase in which the patient feels a perennial oncoming of chiefly nocturnal hurting. Patients do non comprehend any hurting during normal twenty-four hours to twenty-four hours activities but it may arouse with overhead activity or motion in utmost scope. This painful period stopping points for 2-9 months ( Walmsley et al 2009 ) .Frozen/Adhesive phasePatients feel same hurting as in stage 1 but it reduces a spot compare to stop deading phase. There is a celebrated capsular form progressive restriction in scope of gesture. Normal everyday activities are more badly affected. This phase lasts for 3 to 9 months ( Fitsialos et al. 1995 ) .Tha wing/Resolution phasePain in this phase bit by bit subsides, but restriction in scope of gesture increasingly increases over 1-2 old ages. Although around 40 % of patients have slight, unrelenting restriction in scope, merely 10 % may hold clinically singular long term functional restrictions ( Binder et al. 1984 ) . There are figure of intervention regimens established get downing from traditional interventions i.e. exercising therapy, galvanism, mobilisation to local infiltration of corticoids to surgical releases of the capsule, but the optimal direction of this status has been the topic of great argument, peculiarly because the status tends to decide spontaneously over months to old ages ( Carette et al. 2003 ; Dacre et Al. 1989 ) . So the focal point of this essay is on intervention modes of frozen shoulder i.e. either physical therapy or corticoids. Both are now widely used and besides researches related to its effectivity have been carried out in literature. So in the undermentioned subdivisions will be emphasizing on some of the plants done by research workers on the grade of effectivity of the two intercessions in handling frozen shoulder, along with the glance on future researches on the same. Before this will hold a brief mentality on the mechanism on which this therapy works.Mechanism of action – Corticosteroids and Exercise:Corticosteroids:From last 50 old ages steroids injections have been used for the intervention of a figure of musculoskeletal conditions. It has been proved that it is one of the cost effectual intervention besides ( Dacre et al. 1989 ) . Care should be taken while exposing persons for the steroids injection as the inauspicious effects is still an unsolved issue. Corticosteroids are fundamentally man-made parallels of the endocrine hydrocortisone. Cortisol in its physiological doses has a regulative consequence on glucose and protein metamorphosis and besides an anti-inflammatory consequence via action on polymorph and macrophage migration along with lymphocyte suppression. They prove to be an effectual anti- inflammatory drug by moving on cell atomic receptors in the control of mRNA synthesis on the production of proteins. This in bend has an consequence on the production of cytokines and other go-betweens of redness ( Saunders WB, 20 02 ) . It has been proposed that frozen shoulder or shoulder stiffness begins with an inflammatory stage, which is so followed by formation of cicatrix tissue. So the theoretical benefit of intra-articular steroid injection is that it inhibits this inflammatory stage and hence a pronounced lessening in the hurting ( Speed CA, 2003 ) . For this intent by and large in our pattern triamicinolone acetonide is used and it comes under class of medium authority drug, which carries a higher anti- inflammatory consequence along with a low degree of minerocorticoid consequence. Thus it helps in diminishing the hurting in the initial phases of frozen shoulder where hurting is the chief ailment and hence prevents farther stiffness from developing ( Saunders WB, 2002 ) . Its effectivity is mentioned and worked upon in literature. A survey conducted by Widiastuti and Sianturi ( 2004 ) compared the effectivity of unwritten vs. intra-articular triamicinolone injection and came to a decision that the subsequently provided faster betterment than the former path. Besides effectivity of steroids has been combined with exercising to accomplish a profound consequence on frozen shoulder and many other such conditions. Carette et Al. ( 2003 ) found that intra articular steroids injection in combination with exercising led to statistically notable betterment in compared to exert entirely. Ryans et Al. ( 2005 ) demonstrated in their survey that an intra-articular steroid injection was an effectual tool in bettering the shoulder related disablement which in combination with exercising plan led to an betterment in shoulder ranges 6 hebdomads following the intervention. These surveies will be discussed in item subsequently in this essay. So during the early stage of frozen shoulder where hurting is the chief concern and digesting physical therapy at this phase is about following to impossible, an intra- articular steroid injection might supply adequate alleviation for the patient to get down with an exercising plan.Exercises:Now, coming on to the effects of exercising so, physical therapy is by default the chief line of intervention for shoulder stiffness. As we know articulations require motion to remain healthy. A drawn-out period of inaction forces the joint to go stiffen and the next tissues to turn weaker. So an exercising plan that includes aerobic exercises, scope of gesture exercisings, power and strength preparation has benefits for the patients. Many patients who start an exercising plan, study less functional disablement and associated hurting ( Carette et al. 2003 ) A patient of frozen shoulder normally commences an exercising plan that includes chiefly active aided scope of gesture and soft inactive stretching exercisings ( Michlovitz et al. 2004 ) . There are a scope of combinations of exercising regimen used along with different signifiers of galvanism and massage techniques. Heat modes are by and large applied to the affected shoulder prior to the exercising and ice at the terminal of exercising. This regimen AIDSs in alleviating the uncomfortableness to an extent and hence improves the conformity with exercising. Prior to stretching it improves the musculotendinous tissue flexibleness ( Ruiz JO, 2009 ) . Now the reduced physical activity and shoulder immobilisation are of import factors of shoulder musculus wasting, reduced strength and endurance. The scope of gesture exercisings increases the sum of motion in a joint and musculus, beef uping exercisings helps in constructing the musculuss strength, while aerobic exercises helps in stabiliz ing and back uping the articulations ( Michlovitz et al. 2004, Ruiz JO, 2009 ) . Hakkinen et Al. ( 1998 ) in their survey proposed that betterment in shoulder musculus map might chiefly ensue from the nervous version taking topographic point due to the exercising preparation. It has besides been speculated that betterment in the intramuscular and intermuscular co-ordination, decreased shoulder hurting and shoulder musculus wasting along with an increased shoulder articulation mobility are all factors for betterment in shoulder musculus map in frozen shoulder patient after rehabilitation ( Jurgle et al. 2005 ) . It has besides been proved in a survey by Kibler et Al. ( 1998 ) that after an exercising plan, the shoulder muscles tends to go more free and elastic permitting chief motions in the shoulder girdle. Though it has been proved in certain surveies that rehabilitation entirely is non so effectual and in some instances it can really worsen the symptoms but physical therapy combined with other intervention regimens like steroids is decidedly a much better pick ( Jurgle et al. 2005 ; Carette et Al. 2003 )Effectiveness of Corticosteroid injections Vs. Physiotherapy intervention:Here will be foregrounding three surveies related to the above subject. Study one ( Van der Windt et Al. 1998 ) .The aim of this survey was to compare the efficaciousness of corticosteroid injection with physical therapy for the intervention of painful stiff shoulder. It was a randomised test carried out in a primary attention puting. They described painful stiff shoulder or capsular syndrome as a status that is characterized by a painful limitation of inactive scope of gesture, preponderantly of sidelong rotary motion and abduction. Based on the inclusion and exclusion standards there were 109 patients taking portion in the survey. Patients were indiscriminately allocated to 6 hebdomads of intervention. 53 took corticoid group while the remainder 56 were in the physical therapy group. Now intra-articular injections of 40mg Triamicinolone acetonide were given to the steroids group by trained general practicians utilizing the posterior path, three injections were given during the 6 hebdomads. Physiotherapy group received 12 Sessionss exercising of 30 proceedingss during which all patients received inactive joint mobilisation and exercising intervention. Besides ice, hot battalions and galvanism was used to pare down the hurting. The consequences were assessed at 3 and 7 hebdomads, with an extra follow up at 13, 26 and 52 hebdomads. The appraisal done at 13 and 52 hebdomads were by postal questionnaire and enclosed all primary result steps. Some of the appraisals were besides carried out by an perceiver blind to intervention allotment. The result steps were assessed in the signifier of Primary result steps where patients were asked to hit their advancement on a six point Likert graduated table, the hurting associated with their chief ailment and the badness of their hurting during twenty-four hours and dark on a 100mm ocular parallel graduated table and the functional disablement was evaluated with the shoulder disablement questionnaire, that consisted of 16 points on common state of affairs that may do shoulder hurting. The secondary result measured the limitation of mobility during inactive sidelong rotary motion and glenohumeral abduction with the aid of a digital inclinometer. The blind perceiver was aske d after each scrutiny to theorize which intercession the patient had been assigned to. The consequences were as follows, at the terminal of 7 hebdomads 40 ( 77 % ) out of 52patients exposed to injections were considered to be treated successfully as compared with 26 ( 46 % ) out of 56 treated with physical therapy ( difference between the groups were 31 % , 95 % assurance interval 14 % to 48 % ) . At appraisal at 26 and 52 hebdomads at that place was relatively little differentiation between the groups. So this randomized control test showed that corticoids injection were better compared to physiotherapy in footings of the success intervention, betterment in the scope of sidelong rotary motion, betterment in clinical badness and in alleviation of the major ailment, hurting and disablement. They proposed that the differences in the intercession group were chiefly due to the relatively faster alleviation of symptoms go oning in patients treated with injections. So injections may be preferred to physiotherapy in the initial intervention of painful stiff shoulder, but the physicians and patients should be cognizant of the mild but sometimes troubleshooting inauspicious reactions to corticoids that may happen. Similar to the above survey, Carette et Al. 2003 studied with an aim to mensurate the effectivity of a physical therapy intervention, intra-articular injection of corticoid, both the intervention combined and one group had merely placebo intervention of frozen shoulder. It was a placebo-controlled test. They recruited 93 patients and were randomized to one of the undermentioned 4 intervention groups: group-1 was applied steroid injection of Aristocort hexacetonide 40mg after 12 Sessionss of 1 hr supervised physical therapy which was performed under fluoroscopic counsel, given over a 4 hebdomad period ( combination group ) , group-2 had been given steroid injection entirely ( steroid group ) , group-3 had been given saline injection followed by supervised physical therapy ( physiotherapy group ) and group-4 had been used ( placebo group ) saline injection merely. All topics were asked to follow a simple place exercising plan. Two different Physiotherapy schemes were used for ague and chronic capsulitis. TENS, mobilisation, active ROM exercisings and ice application was used for the acute status while ultrasound, mobilisation, active and car assisted ROM exercisings, isometric strengthening exercisings and ice was used for the chronic 1. The patients were followed up at an interval of 6 hebdomads, 3 months, 6 months and 1 twelvemonth after randomisation. The primary result step was done by Shoulder Pain and Disability Index ( SPADI ) mark. The Short Form 36 ( SF-36 ) was used for general wellness measuring and the cosmopolitan goniometer was used to mensurate the active and inactive ROM. The response to intervention were: 6 hebdomads after the intervention the SPADI tonss had improved by ( average A ± SD ) 46.5 A ±- 5.0 in the combination group and 36.7 A ± 5.1 in the steroid group, which were significantly higher than the betterments of 22.2 A ± 4.8 observed in physical therapy group and 18.9 A ± 5.1 in the placebo group. In all the groups, scope of active and inactive gesture improved. There was a important risen in betterment of group-1 comparison to group-3. Group 1 and 2 had uninterrupted appreciably betterment in tonss of SPADI comparison to group 4 at 3 months. Group-3 and group-4 had non shown any i mportant difference at any of the follow up appraisal but it was found that at 3 months, gropu-3 had great sum of betterment in shoulder flexure scope of gesture. At 6 months following the intervention, there was no longer any important difference in SPADI tonss between the 4 groups. Active ROM was higher in steroid group than the placebo group. While at 12 months, the 4 group did non differ extensively in regard to any of the result steps. The consequences of this survey suggests that merely physical therapy intervention has limited consequence on joint scope of gesture and betterment is slow while combination of the steroid injection and physical therapy intervention improves shoulder scope of gesture at faster rate in frozen shoulder. The quality of this survey is good. The positive points of this survey are that it used valid inclusion and exclusion standards, injection disposal techniques, physical therapy intercessions all based on best grounds available. The restriction of this survey was that it had to be concluded early due to the troubles in enrolling patients who fitted the entry standards. Rest the concluding result perfectly mirrored the first survey with steroids holding a good consequence in the short term while physical therapy had limited consequence. Similar to the above survey, a recent survey was done by Ryans et Al. ( 2005 ) . They grouped the same patients as in above survey and gave triamicinolone ( 20mg ) and gave 8 Sessionss of standardised physical therapy and reviewed them at 6 and 16 hebdomads. Their outcome steps were based on Shoulder Disability Questionnaire ( SDQ ) mark, VAS for hurting appraisal, planetary disablement utilizing VAS and scope of inactive external rotary motion. They came up with the consequences that corticosteroid injection is effectual in bettering shoulder related disablement, and physical therapy is effectual in bettering the scope of motion in external rotary motion 6 hebdomads after intervention, but at the terminal of 16 hebdomads, the betterment was similar in every group with regard to all attendant steps. Though this survey used a really rigorous choice standards had used a placebo group and applied strict blinding, still they were merely able to track positive differences between interventions at 6 hebdomads compared to the old surveies. There were many losing informations in this survey by 16 hebdomads due to the deficiency of follow up of patients beyond 6 hebdomads. Besides there was no interaction noted between the two signifiers of intervention in any of the result step as was seen in the earlier surveies. So this survey is less likely a failure as compared to other surveies, it merely reinforced the grounds that corticosteroid injection is effectual for adhesive capsulitis of the shoulder in the short period of clip.Other Treatment Modalities:To handle the frozen shoulder many other progress intervention are used presents. Apart from physical therapy and intra-articular steroids the other proposed interventions are listed as follows: Traditionally unwritten and topical non-steroidal anti -inflammatory drugs are used, where necessary they are supplemented with different anodynes combination. This is chiefly prescribed in the painful freeze phases where hurting alleviation is the chief concern. However no randomised experiments that label the efficaciousness of NSAIDs in frozen shoulder are yet reported ( Dias et al. 2005 ) . Oral steroids is one of the proposed intervention for frozen shoulder in the initial phases, but as there were more inauspicious side effects, they should non be considered as everyday pattern for this status ( Buchbinder et al. 2004 ) . Suprascapular nervus blocks may turn out to be a powerful hurting stand-in, but non in motion Restoration and repeated joint dilatation may be so helpful in bettering the motion of the joint ( Dahan et al. 2000 ) . A different set of intervention is used in the adhesive stage, as the purpose here is non to alleviate merely hurting but stiffness is of more concern. Manipulation under anaesthesia is a intervention option in patients who are non able to bear the hurting and disablement connected with the status. This intervention is indicated merely if the functional disablement persists despite of proper conservative intervention for six months ( Hamdan and Al-Essa 2003 ) . Manipulation under anaesthesia helps to recover the scope of gesture and shoulder map within a period of 3 months. An arthroscopic release of the capsule is besides an advocated intervention. The plus point here in this intervention is it avoids the complication like break of the humerus as is common in use ( Dias et al. 2005 ) .Decision:In regard to the usage of this intervention option i.e. Physiotherapy and Corticosteroids farther high quality research is required, as there are still certain uncertainties which remains unreciprocated, like ; What dose precisely should be given ( 20 or 40mg ) for an effectual result? In which phase of frozen shoulder what intervention is best suited? How many injections should be administered for an optimal consequence? The path of administrating the injection, as in some surveies anterior path while in other buttocks or sidelong path has been preferred. How many hebdomads should the intervention be for an consequence to be prolonged? Therefore, a certain sum of information on these facets is still required. There is a literature on an on-going research by McDaid C ( 2010 ) , that is aimed at taking a broader position as compared to the old surveies that have focused on individual intervention and now they are happening out an overall effectual intervention regimen of the status. The undertaking will besides look into what intervention options are most cost-efficient. They will include all the patients of frozen shoulder undergoing steroid injection, physical therapies, arthrographic dilatation, use under anaesthesia and capsular release. The attack of alert waiting will besides be included and so they will seek to plot the patient attention tracts. So, to reason frozen shoulder is a most common musculoskeletal status, but no intervention has proved to be unequivocal. Though literature supports many signifiers of intervention, both operative and non operative, but this huge sum of information and conflicting nature of the grounds leads to confusion. All these interventions have possible advantages and disadvantages and as a wellness professional it becomes hard to follow grounds based thorough attack in the intervention of frozen shoulder. In the hereafter discoveries are anticipated that can take to the development of new intervention schemes and finally an improved result.

Conagra Foods Essay

ConAgra Foods Inc. is one of the largest food companies in the United States operating in such segments as Consumer Foods (66%) and Commercial Foods (34%) which are divided into three significant business operations segments – agricultural products, packaged foods and refrigerated foods (Table 1). Table 1. Net sales (in millions USD) 20102009%increase/decrease Consumer Foods 8,002 7,979-%. Commercial Foods 4,077 4,447(8)% Total12,07912,426(3)% Source: Annual Report 2010 Consumer Foods The Consumer Foods segment includes branded, private label and customized food products, which are sold in various retail and foodservice channels. The products include a variety of categories, such as meals, entrees, condiments, sides, snacks, and desserts across frozen, refrigerated and shelf-stable temperature classes. The Company’s major brands include Alexia, ACT II, Banquet, Blue Bonnet, Chef Boyardee, DAVID, Egg Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack, Swiss Miss, Van Camp’s and Wesson. As of July 22, 2010, it had 39 domestic manufacturing facilities in Arkansas, California, Georgia, Illinois, Indiana, Iowa, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee and Wisconsin. As of July 22, 2010, it also had four international manufacturing facilities in Canada and Mexico (one 50% owned) and one in Arroyo Dulce, Argentina. Commercial Foods The Commercial Foods segment supplies frozen potato, sweet potato and other vegetable, spice and grain products to a variety of restaurants, foodservice operators and commercial customers. The products are sold under brands, such as ConAgra Mills, Lamb Weston, and Spicetec Flavors & Seasoning. As of July 22, 2010, it had 41 domestic production facilities in Alabama, California, Colorado, Florida, Georgia, Idaho, Illinois, Minnesota, Nebraska, New Jersey, Ohio, Oregon, Pennsylvania, Texas, Utah and Washington; one international production facility in Guaynabo, Puerto Rico and Qingdao, China; one manufacturing facility in Taber, Canada; one 50% owned manufacturing facility in each of Colorado, Minnesota, Washington and the United Kingdom; one 67% owned manufacturing facility in Puerto Rico, and three 50% owned manufacturing facilities in the Netherlands. Company is mainly engaged in operations in the United States which count for more than 90% of total income (Table 2). ConAgra Foods Inc. owns approximately 50 brands (Table 3). Table 2. Pre-tax income from continuing operations (in millions USD) 201020092008 United States1,040. 3872. 1631. 9 Foreign 66. 6 64. 3 69. 6 Total1,106. 9936. 4701. 5 Source: Annual Report 2010 Vision and mission The vision of the company set by current CEO Gary Rodkin is: â€Å"One company. One goal. Making the food you love. † It reflects the overall company’s strategy to make â€Å"food people want in their lives every day†. The mission is reflected in company’s profile: â€Å"Preparing great food, being a strong partner to our customers and thinking about all of the people who enjoy our food and the difference it makes in their lives fuels our passion: making the food you love. † Goals Like every public-held company listed on NYSE (ConAgra Foods Inc. has ticker CAG) ConAgra Foods Inc. aims to increase earnings per share. The goal of the company is to achieve long-term growth through supply chain productivity, operational efficiency, innovation, selling, marketing and sustainability of great brands . Increase in supply chain productivity and operational efficiency lets the company to reduce its manufacturing, finance, administrative, transportation costs. Innovation and marketing orientation enhances the business processes and expands profit margins. Figure 1. Formula for growth Source: Annual Report 2010 ConAgra Foods Inc.operates under three principles while achieving its strategic goal: simplicity, collaboration and accountability. Using their resources rationally, nourishing employees and creating positive image within the community are the objectives which lead the company to be â€Å"good for you, good for the community, good for the people† . Strategic priorities The company focuses on the following business product groups. In each strategic group ConAgra Foods Inc. possesses significant manufacturing and innovation capabilities. Figure 2. Strategic priorities. Source: Annual Report 2010 Strategy â€Å"ConAgra Foods is focused on growing sales, expanding profit margins, and improving returns on capital over time. To that end, the company has significantly changed its portfolio of businesses over a number of years, focusing on branded, value-added opportunities, while divesting commodity-based and lower-margin businesses. † Acquisitions Company was founded in 1919 as Nebraska Consolidated Mills and in 2000 changed its name to ConAgra Foods Inc. Acquisitions are the major part of ConAgra’s strategy. The company implemented horizontal and vertical integration strategy after sustaining solid background in flour-milling operations and feed and poultry segment. The time and the trends in the food industry were crucial to the strategic acquisitions of the company. In 1970-1980s when home and industrial refrigerators became available for the consumers and packing techniques developed , which meant that now meat and vegetables will not spoil, ConAgra entered the frozen foods market with the acquisition of Banquet Foods in 1980 and other companies in the meat and poultry segment (Armour Foods, Beatrice Foods, Hebrew National Foods, etc.). In 1980-1990s when the welfare of American citizens began to improve and people began to value time the food that was easy to cook (which means basically just heat and serve) was highly demanded and ConAgra’s strategic move was highly appreciated by the investors in the stock market. The stock price of CAG tripled from 10$ in 1990 to 30$ in 1998. The total amount of acquired brands approximated 30 by the year 2000 (Hunt’s, La Choy, Wesson, ACT II, Chef Boyardee, etc. ) and company changed its name to ConAgra Foods Inc.to reflect its growing role as a food products manufacturer rather than just the food ingredients supplier. In the beginning of the twenty first century and nowadays when the society became more concerned about their health ConAgra Foods Inc. implemented several strategic acquisitions of such companies as Alexia Foods Inc. (natural and organic foods company) in 2007, Elan Nutrition in 2010 and others. The purchases that company makes â€Å"†¦reflect [our] acquisition strategy—find businesses that are great fits and enable [us] to grow by filling a need within [our] portfolio or giving [us] an adjacent category expansion†¦. † Figure 3. The acquisitions strategy helped ConAgra Foods Inc. to: ConAgra Foods Inc. divests the businesses which are either too complex to integrate with the core businesses or did not achieve a profit margin greater than the benchmark margin rate. In 2009 the company sold Pemmican (beef jerky business), in 2008 it sold â€Å"Knott’s Berry Farm† operations and others. Mostly, the divestitures are low-margin (commodity-based) businesses. Marketing and distribution Almost every American household has a number of ConAgra Foods brand-named products in their refrigerators. The ability to acquire well-known and customer-loved brands had secured for ConAgra beneficial position. Some of the acquired brands such as Peter Pan and Chef Boyardee had longer history than ConAgra and were so much identifiable in the consumer market that it makes no sense to advance the brand of ConAgra. Even though the company has so many brands in their â€Å"arsenal† many people don’t know what ConAgra does. And many consumers don’t identify ConAgra as the owner of the brand-named products that they buy. ConAgra is aimed to the better understanding needs of their customers. The health-conscious consumers (whose number is growing) chose nutritious and low-fat food. For increasing nutrition in its products company launched the program on sodium reduction and positions itself as a â€Å"safe food manufacturer† . In 2008 the company launched the program online startmakingchoices. com for people who are concerned with the healthy way of life. The website has several tests and tips on how to keep your life healthier. Also company designs packaging with the full information to help consumers improve their diet. â€Å"Taste, health, nutrition, convenience, sustainability and, of course, value are just some of the issues American shoppers are now faced with every time they go to a supermarket – and they’re demanding to know more. † For the purpose of better serving its customers and help consumers with their choice ConAgra Foods Inc. launched â€Å"Food News Today† with Phil Lempert, a â€Å"leading consumer trend analyst and Supermarket Guru†. ConAgra Foods Inc. aimed to develop and improve their private labeling strategy. One of the most successful brands that company has, Healthy Choice, has retail sales of about 1 billion dollars. This label is licensed to other companies for use on their products. Company announced the Gold Store initiative in 2006, which focuses on driving growth by optimizing in-store conditions in three fundamental areas: distribution, shelving, and placement next to the companion products. As part of a plan ConAgra’s sales efforts are shifting from a strategy that relied heavily on short-term price discounts and couponing in order to push out sales volume to consumers to a strategy that relies more on ways to draw in consumers. The new strategy hopes to provide a more balanced mix of trade spending, consumer advertising, and product innovation than the company had in the past. Even though ConAgra Foods Inc. owns distribution and transportation businesses like J. M. Swank, most of company’s transportation equipment, distribution centers and storage facilities are being run by third parties. Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 18% of consolidated net sales for fiscal 2010 . ConAgra combines hard data from retailers with its own qualitative research. â€Å"Gary Rodkin is on a quest to find what he calls â€Å"the big, singular insight that will drive behavior change. â€Å"†¦. He is using theories about buying habits–backed by $399 million a year in advertising, marketing and in-store promotions–to convince grocery stores to provide ample shelves for its 45 consumer brands†¦Ã¢â‚¬ ¦Ã¢â‚¬  Leadership. Charles M. Harper The â€Å"wizard† Charles M. Harper who led the company from 1974 to 1993 is well-known for launching acquisitions strategy and founding Healthy Choice brand. During his tenure at ConAgra, the company expanded its business operations from flour-milling business to frozen foods, poultry, prepared seafood, fertilizers and the sales rose from $636 million in 1974 to $9 billion in 1987. The main reason for making decisions on acquisitions strategy were cyclical profits that company faced in agricultural segment. Mike Harper decided to diversify the company from basic products to packaged goods. His main priority was to acquire companies while they were in their down cycle and he restructured the companies and refocused their marketing strategies. He reintroduced the brands which were highly recognizable by consumers and refocused the product lines. In 1988 Harper boasted that ConAgra was probably the only food products company to â€Å"participate across the entire food chain. † In the early 1990s ConAgra expanded at a rate of about 3-5 acquisitions and joint ventures a year, becoming the leader in the frozen goods industry . During his tenure the P/E ratio of the company was at all times high which means: the price of stock was rising faster than the earnings per share or in other words, the investors were overoptimistic about the future of the company. (Figure 4) Figure 4. P/E ratio of ConAgra Foods Inc. Bruce Rhode In 1998 Bruce Rhode was named a CEO of ConAgra and his first steps were to reduce costs by large amount. He instituted â€Å"Operation Overdrive† restructuring program, closing several production plants and storage facilities and cutting the workforce by seven thousand employees. The estimated savings from â€Å"Operation Overdrive† were approximately $600 million a year . The other problem that Bruce Rhode faced was strong decentralization of the company. Some of the food-processing and meat-packing companies, which operated under one brand name of ConAgra, purchased the products from the competitors rather than other ConAgra’s branches. The same uncoordinated actions were in marketing when â€Å"representatives from several ConAgra divisions, all selling similar products, visited the same restaurants and groceries†. Bruce Rhode emphasized team-approach to solve these problems. At the beginning of 2000s many retail grocery stores would like to promote their own brands in foods processing and packaging segment and that was another problem for Bruce Rhode to solve. He concentrated on product development and marketing, working closely with grocery stores to create displays of ConAgra products. Bruce Rhode continued acquisitions strategy of his predecessors acquiring more brand names in packaged food segment (International Home Foods in 2000) to increase gross sales of the company and he divided company into ten principal operating units: ConAgra Foodservice Company; ConAgra Grocery Products Companies; ConAgra Frozen Prepared Foods; ConAgra Dairy Case Companies; ConAgra Refrigerated Prepared Foods; ConAgra Meat Companies; ConAgra Poultry Company; ConAgra Food Ingredients; United Agri Products Companies; ConAgra Trade Group. The early years of his tenure coincided with the Asian Financial Crisis in 1997-1998 when the investors were cautious about the US domestic markets and the stock price fell significantly (Figure 4). Figure 4. Daily stock prices for ConAgra Foods, Inc. (CAG) since 1978 to 2010. Source: google. com/finance Gary Rodkin Gary Rodkin, the former CEO of PepsiCo Beverages and Foods of North America division, replaced Bruce Rhode as CEO of ConAgra Foods Inc. in 2005 and began reorganization trying to create one centralized consolidated company that consists of more than 500 subdivisions. As a result of refocusing its portfolio of businesses ConAgra Foods Inc. divested Butterball, Armour, Eckrich and others. Gary Rodkin, while continuing acquisitions strategy, transformed the company into a â€Å"more unified operating company† . With the changes of the new CEO many analysts were concerned that he would try to create ConAgra brand instead of coordinating many different brands. However, during his interview to SmartMoney (Wall Street Journal) in 2010 he said: â€Å"†¦. There is no product named ConAgra. So instead, we say, consumers make the brands relevant. We do need investors to better understand this company. But on the consumer side, we really don’t think the juice is worth the squeeze. † Performance Internal organization ConAgra Foods Inc. operates in a low-margin industry thus effectively managing its costs is the priority in achieving strategic competitiveness (Figure 6). Focusing on cost reduction the company could save 1. 1 billion USD through supply chain rationalization initiatives, the relocation of a divisional headquarters from Irvine, California to Naperville, Illinois, the centralization of shared services, salaried headcount reductions and other cost-reduction initiatives . Figure 6. Here’s how the $4. 19 you pay for a frozen dinner like one from Healthy Choice breaks down. ConAgra makes 55 cents. Source: Forbes. com . Shopping Cart Psychology by Helen Coster. 08. 19. 09 For the fiscal 2010 year ConAgra Foods Inc. announced net sales of 12,079 million USD with the operating profit of 1,652 USD (Table 4). Table 4. Financial Highlights for the fiscal 2010 year Source: Annual Report 2010 â€Å"†¦.. Heightened competition, weak demand and inflation hampered food processor ConAgra’s fiscal first quarter, leading it to cut its outlook, though the maker of Healthy Choice and Orville Redenbacher’s brand foods increased its dividend†¦.. † . The company also decreased its earnings per share outlook from 8-10% growth to 5-7%. External environment ConAgra Foods Inc. is focused on value-added brand companies and private labeling in the food industry where it competes with such giants as Kraft Foods, Heinz, Nestle, etc. â€Å"†¦.. We experience intense competition for sales of our principal products in our major markets. Our products compete with widely advertised, well-known, branded products, as well as private label and customized products. Some of our competitors are larger and have greater resources than we have. We compete primarily on the basis of quality, value, customer service, brand recognition, and brand loyalty†¦Ã¢â‚¬ ¦. † From the next figure it can be inferred that even though ConAgra Foods, Inc. operates better than overall US industries, it still underperforms the leading companies in food sector. Figure 5. 10-year comparison of ConAgra Foods Inc. , S&P 500, S&P 500 Packaged Foods Index. Source: Annual Report 2010 In the Processed and Packaged Goods industry companies operate under very narrow margins (Figure 6) and for that reason severe price competition after the financial crisis influences heavily the profits of ConAgra Foods Inc. Also, the retailers implement backward integration strategy and take away profits from famous brand companies since the consumers are losing interest in the brand-named products. Even though the there are some good news about the industry that the consumers are very conscious about the money and they eat-out less than before the crisis the competition in the industry makes it difficult for analysts to predict bright future for the food companies. In the Figure we can see that the general projections for the industry are either â€Å"buy† or â€Å"hold† rather than â€Å"strong buy†. Figure 7. Analysts recommendation about the industry and ConAgra Foods Inc. Source: wikinvest. com Zacks Investment Research, November 24, 2010. Bibliographies 1. Amanda Quick, â€Å"Company profiles for students†, (Thomson Gale, 1999) 2. bigcharts. com 3. ConAgra Foods Inc. Annual Report 2010 4. ConAgra Foods Inc. Corporate Responsibility Report 2010 5. conagrafoods. com 6. forbes. com 7. google. com/finance 8. http://www. hbs. edu 9. referenceforbusiness. com 10. wikinvest. com 11. wsj. com.

UAE Shoe online Business Plan Assignment Example | Topics and Well Written Essays - 5000 words

UAE Shoe online Business Plan - Assignment Example Nevertheless, the supplemental funding is needed to start work on web design, purchase of server, computers and software, brand marketing and modifications, and to clear expenses incurred during the initial year of management. Additional funding has already been obtained from; firstly $50,000 from the Local Entrepreneurs Funds; Secondly $700,000 are personal savings, thirdly; $1,200,000 from two investors, and lastly $10,500 as a short-term loan. UAE shoe online will be included as a Limited Liability Company category. This will cushion the proprietor and the two outside investors from matters of personal liability as well as double taxation. Nonetheless, the investors will get the treatment accorded to shareholders and hence will not be given anything more than their personal investment worth $600,000 each. The funding, an extra amount of the capital contributions invested by the proprietor, shareholders as well as the LEF, will enable UAE shoe online to successfully start and susta in operations throughout the first year. Nevertheless, the large initial capital investment will enable UAE shoe online to avail to its customer’s absolute an online shop for shoes of its kind in UAE. A unique, fashionable, and innovative atmosphere is needed to present the customers with a setting that will enhance easy shoe buying. Successful business at the end of the first year will provide UAE shoe online Company with a consumer base that will enable it to be self-reliant in the following year (Evans & Brown, 2009). Objectives- UAE shoe online company’s objectives for the initial three years of business encompass the establishment of an upscale, unique, innovative setting that will distinguish the company from local shoe sellers. Keys to Success- The setting up of a matchless, innovative, fashionable atmosphere that will separate the firm from other domestic establishments and future shoe sellers; the creation of UAE shoe online Company as a fashionable shoe compa ny; and the establishment of an opportunity that is user-friendly in the execution of duties. Mission- As the fame of the Internet grows exponentially, affordability and proximity of resources of the online medium are significant. UAE shoe online company provides individuals, first online shop for shoes, regardless of where they are, purposely to advertise and ensure the continuation of education. Introduction We are now looking to provide our services online. UAE shoe online will provide shoe products and supplies to be consumed by the general population. UAE shoe online also promises to provide quality products at affordable prices with efficient processes. Our mission is to exceed customer expectations with the vision of being the best online shoe supply company. UAE online shoe’s operations are to include online services and marketing will allow the company to keep pace and exceed the performance of its competition. UAE shoe online will provide a wide variety of shoe prod ucts with our focus being on the general population. We offer everything one may need for a shoe in the home from incontinence men, women to children. In today’s society with many people choosing to make their purchases online we are also going to market ourselves to the online world.

POPULATION, MIGRATION AND ENVIRONMENT Research Paper

POPULATION, MIGRATION AND ENVIRONMENT - Research Paper Example Population is the total number of people living in the same geographical area such as state or country. Population growth is the increase in the number of individuals in a given time period. Population growth rate refers to the rate at which the number of people increases over a unit time period. Several scholars argued that every individual made an impact on earth, however, the exact impact was influenced by other factors such as the average affluence of the population. Changes in population occur due to factors related to births, deaths and migration. Increase in population growth can occur due to increasing number of births or through immigration. Migration is the movement by people from one geographical location to another. Population growth is known to have significant negative impact on the environment. Impact refers to the amount of a particular kind of environmental degradation. Environmental impacts are a product of population, affluence and technology. Impact on the environment is understood as the deterioration of the resource base, the decline of ecosystems and production of waste (Robbins, et al., 2010). The role of population growth in environmental degradation differs from place to place, from time to time. Environmental degradation is a combined result of population growth, the growth in production that is, in economic development and technology applied to the transformation process. Population growth leads to depletion of resources therefore being a trigger to social and economic burden. These resources include food, water, soils and land. People may over-use non-renewable resources such as fossil fuels and renewable resources such as forests to non-existence. Australia and New Zealand environments have been affected by increase in human population. Social and economic activities may lead to emission of air and water pollutants, greenhouse gases and

I have not chosen a topic yet, choose whatever is good Essay

I have not chosen a topic yet, choose whatever is good - Essay Example Similarly, the type of movies people enjoy watching tells the type of character they have as well in real life. On the other hand, some people still have a hard time picking out their favourite movie genre. Consequently, there are various movie genres nowadays that identifying them becomes confusing. Classifying them according to the general emotional effect that it gives on its audience makes it easier for ordinary people to tell which types of movies they like. Based on the dominant feelings drawn from its viewers, it would be appropriate to classify movies into three general categories. The first category for movies would be the drama. Movies that draw out strong emotions from the viewers may be classified under this category. In other words, movies under this group make people cry, fall in love, hate, and hope. Therefore, other movie genres such as romance or love stories fall under this group. The usual plots of drama movies include various themes in the family, friendship and love. Specific examples of such are conflicts between parents, children, as well as parents and children. Themes such as intrapersonal conflicts are also tackled in this type of movie. A huge majority of movies that fall under this category are based on real events and real people in the society. The main purpose of these movies is to impart life’s valuable lessons among its audience. Moreover, another general classification that would be deemed fit is action movies. For the majority of the film, moviegoers feel the sudden rush of blood as they witness the actors involve in a lot of physical activities such as fist fighting, gun fires, running and chasing, wars and the like. Adventure films may be grouped under this category. Furthermore, actions movies are easily identified because its stories center on social and political problems. These types of movies focus on solving interpersonal relationships among co-workers involving

Age discrimination in employment in the U.S Research Paper

Age discrimination in employment in the U.S - Research Paper Example Solis Hilda (2008) observes that ADEA prohibits discrimination on the basis of age in terms, conditions and privileges of employment such as hiring, promotion, termination, training, compensation and benefits. Despite this, employers find themselves stereotyping old age which according to the Act is any applicant or employee aged 40 years and above and hence discriminating against such employees. In â€Å"Age Discrimination by Employers,† Segrave Kerry (2001) argues that age discrimination is rampant in the most centralized and fastest growing industries. Age discrimination at work environment in the U.S is a result of the financial risks that older people present for companies due to lack of productivity, increased health insurance costs and high salaries. Productivity in employment is associated with high performance organizations and employees. It is achieved through use of high skilled, committed and motivated employees. Most employers view old people as having deteriorating physical and mental abilities hence unable to perform their jobs effectively despite the fact that some old people have the ability to perform better than young people. The nature of work keeps on changing as the economy moves from manufacturing to service sector. Most jobs thus require use of technology as opposed to manual skills held by older people. Young people are able to keep up with advancing technology as opposed to the old people who are nearing retirement age and hence see no need in investing in skill advancement. If they happen to lose their jobs, it is difficult for them to be absorbed in the job market due to lack of the required skills. For example, since the introduction of computers most jobs that require tedious paper work have been simplifie d. Information is recorded in the computer where it can be retrieved easily and large amount of work can be done with less time hence improved productivity. However, not many old people have learnt computer technology thus making

Religions Life of Planet Earth Essay Example | Topics and Well Written Essays - 750 words

Religions Life of Planet Earth - Essay Example For instance, if an individual considers himself of the Jewish faith, then that individual must abstain from pork, perform ablution before prayer, and strive to follow the religion as much as possible. One can argue that having the basic creed that God exists can be the basic starting point. Thus, a person can be considered if they believe in a supreme being, worship supreme being, and trying to make others also believe in that supreme being. In today’s era, it is clear that atheism dominates because of the lack of miracles that occur. For instance, during the Abrahamic era, many prophets were notorious for conducting miracles. Jesus had an amazing ability to heal people. Moses was known to split the river with his staff and lead his people to promise land (â€Å"The Abrahamic and Mosaic covenants†). However, these miracles do not occur because faith itself has been relinquished from the heart of a true believer. Religion has become a sacred myth in which practice and i mplementation are almost invisible. Even though the channel for gaining religious knowledge is abundant, it does not interest. The younger generation especially acknowledges sin but is not afraid of any type of punishment from a higher being. Needless to say, most people are not afraid of the wrath of a superior being. The three examples of behaviors or beliefs that must meet the criteria can consist of three crucial factors. For example, if a Muslim boy has the fundamental belief that â€Å"God is one, and Muhammad is the prophet,† then he is only considered a Muslim (Armstrong7). However, if that same body prays 5 times a day, abstains from lust, does not drink alcohol, gives charity, performs hajj, reads the Quran; then clearly he is considered a pious Muslim being. There is a huge difference between a believer and being a good believer. Another example is perfectly depicted through this scenario. If a priest, who is extremely pious as he never misses a service can be deem ed as a religious person. However, if that same priest is engaged in lust and adultery, then he is clearly not religious. Although he might be perfect in every aspect of his piety, if he lacks a certain piece or is indulging in a sin that is considered to be heinous, then clearly he lacks piety (Eliade 15). The third example of piety can be illustrated perfectly through the story of Joseph. However, here his exceptional faith is a final testament towards his piety. Joseph was not only abandoned by his brothers, but he was also tried in court for committing adultery. Scholars say that Joseph as a pious human being never did that as his charm and masculinity was super appealing to the King’s wife, who tried to seduce him. At the end, Joseph’s patience was the hallmark of his prophecy. The moral is the fact that piety is within an individual granted he or she is steadfast and passes through all trials and tribulations (Farid 32). The function of religion is to guide human ity from ignorance towards truth and give them a better understanding of what life is. Religion is supposed to give individuals hope that there is more to life than just existence. It

Image you chosse to analzy Essay Example | Topics and Well Written Essays - 1000 words

Image you chosse to analzy - Essay Example One advertisement calls parents to help erase this habit among their children. The ad says: â€Å"Risk an Early Death, Just Do Nothing.† The ad is saying that having no physical activity because of playing video games is bad for the health and social lives of the children because of the ad’s strong word of death in black, the green background and red shirt that suggest opposite feelings of life and death, and the unhappy face shows that indicates that the kid is alone, not socializing, and unhealthy, and so, these conditions make him sad, and these symbols and messages are important to society because kids need a healthier development through having other physical activities and interacting with other people outside the home. All of the words are in capitalized letters, with the word â€Å"death† in black, which suggests that playing video games is bad for the health and social lives of the children, while the rest of the words support the same main claim. The ad is saying that doing nothing is bad for the health of children. It categorizes playing hours of video games as nothing, since children are only sitting and barely moving in front of the television. To explain this problem further, the ad has a paragraph with smaller fonts. It says that 9 out of 10 children have unhealthy fat in their bodies. The statistics indicate that the problem affects many children and should surprise parents. In addition, the ad continues that their children might not look fat, but as they grow old, the habit of sitting all the time will lead to an early death because little exercise results to heart problems, Type 2 diabetes, or even cancer. The ad connects the lack of physical activity in childhood to several deadly diseases, once they are adults. It shows that by doing nothing, early death becomes a certainty. Moreover, the word â€Å"death† is in black because black often means death. Death also means â€Å"nothing† because people cannot see anything in the black color. In connection, the ad suggests that playing video games is nothing important to the healthy development of the children. Aside from the black word, the rest of the bold and capitalized words are in white. The white is in contrast with the black and seeks to capture the interest of the audience. The white makes it easier for them to see the black, or the â€Å"death† in doing nothing. Thus, the words and their colors support the meaning that the ad wants to tell parents. Apart from these colors, the green background and red shirt suggest contrary feelings of life and death. The color green means a good life and nature. It sends a message that if only children spent more time going out and playing outside with nature, they would have a better life. They will have a better life because physical activity and fresh air are good for their health. At the same time, playing outside tends to establish and expand friendships. When children are outside, the y can make friends or they can spend time with their friends. They can laugh and run about as they play. They can share stories while waking together. Physical activity is then closely connected to social activity. Furthermore, the red shirt of child in the ad signifies death. Red means blood. With a red shirt, the child in the ad may seem like bleeding and dying. The ad says that because of playing too much in front of the TV, this activity will

Celestial Tea SWOT Analysis Essay Example | Topics and Well Written Essays - 500 words

Celestial Tea SWOT Analysis - Essay Example Many online retailers of Celestial tea have given many positive reviews to the Company due to its high-quality and unique products. This has made the company receive even more customers. Given the fact that the company uses some herbs and natural ingredients to make some of its unique tastes of tea, some of these ingredients have been found to be pesticides. This issue has made some people afraid of using the Companys products, though, many customers dont mind about this as theyve been using the products for a long time without any bad experience. In as much as the company enjoys a huge market share in the Tea Industry in North America, its sales have always trailed those of its major competitors such as Lipton, Twinning and Private Label. There has been an increased opportunity in the tea sector for Celestial Company due to the various upcoming health benefits that have been proved to result from using tea products, especially natural tea. This has increased the popularity of tea that comes with increased consumption. As a result, many consumers begin using tea, and this translates into increased sales for the company. Tea has also been proved to be a very addictive beverage. This makes those who have begun using the product to continue using it for a very long time and increase its use. This translates into more market for tea. Due to increased popularity of tea, there is a vacuum in the market created by an inadequate supply. This gives room for more competitors to come up. Many competitors mean the industry will have many players and few benefits. Celestial Tea faces a very stiff competition from the major tea manufacturers in the U.S., the Unilever United States. According to 2014 statistics, Unilever made sales worth $418 million, which was estimated to be twice the size of its closest competitor, RC Bigelow (Euromonitor, 2015). This is the company where Lipton brand belongs to a top brand. Celestial Tea finds itself in the third to fourth

Information technology in business Essay Example | Topics and Well Written Essays - 500 words

Information technology in business - Essay Example unications CEO Richard Levick, Forrester;s George Colony, History Factory’s CEO Bruce Weindruch blog to reflect their online personality and the company’s culture. With less barriers to entry and minimal risks, blogging provides a source of livelihood to thousands of bloggers who post excellent content and maintain sincere relationships via forums, commenting, social media, and promoting others, thus reinforcing the popularity of the blog. Bloggers create a platform where they post content advertising companies’ products and strive to create traffic – company counts the number of times the ad has been clicked and pays the blogger at the end of an agreed period (pay per click) (Agger, 189-205). Favorite list of blogs; Treehugger, Copyblogger, Dooce, Basic thinking, and Go fug yourself. These blogs offer customized, science and technology related content that bolster critical thinking and exposes readers to real-life issues in the managerial and social environment. Copyblogger is useful for this course as it provides consummate information on how to be heard online be it in marketing, press responses, idea sharing, and knowledge expansion. Sample contents in Copyblogger can be accessed via https://www.youtube.com/watch?v=x612J-dupn8 The blogging field is controlled through written and unwritten laws where bloggers and firms are forced to ascertain the credibility of their posts and the implications that it might have on the larger online community. This ensures firms do not make unrealistic profits by unfairly duping consumers and that public hurling of abuses is circumvented as violators risk being fined, termination of their blogs, and jail term in extreme cases (Mergel,

Telephone cable Essay Example for Free

Telephone cable Essay Since the victim is an old woman, it is likely that her death resulted from a robbery attempt. The body was found suspended above the ground, with the anterior abdomen directly resting on the telephone cables. The body seems to have impacted the cables with some force, as evidenced by the notable horizontal impressions of the cable upon the abdomen. Also notable is the absence of livor mortis on the abdomen, indicating that the body was obviously placed/dropped upon the telephone cables some time after death. Livor mortis is apparent on the posterior side of the body, except on the blanched areas of the shoulder blades and buttocks, which are the parts of the body that must have been in contact with the ground for some time after death, thus also indicating that the body lay horizontally, on its back, for some time postmortem. The wrinkled appearance of the livor mortis in the intrascapular area must have been caused by clothing pressing upon the skin. Abrasions on the lower back and on the upper left abdominal quadrant indicate that the body may have been dragged or subjected to some other forms of impact/friction, but whether this occurred before or after death is currently hard to determine. The actual cause of death is not apparent from the images. The neighborhood in which the incident took place is a seedy and rundown area populated by homeless persons, drug addicts, and the like. The woman had been dead for about 24 hours when her body was found, and neighbors state they heard nothing unusual during the time frame. She was at the time of her death living with a man about her age. They had been living together for sometime. The man claims not to know anything about what happened, but does state they had been drinking heavily the night before the body was discovered. The death is in almost all likelihood the result of a crime, as can be conjectured from the location, and also from the postmortem removal of the body to the last position on the telephone cable, and the presence of postmortem laceration on the forehead and the abrasions on the abdomen and lower back. As there is no livor mortis on the head and legs, as would have happened if the body had been deposited on the telephone cable premortem or immediatly after death, we can conclude that the body was placed on the telephone cables after death, a further indication of malicious intent. The sequence of events are likely as follows: after the attacker killed the victim, he/she probably waited for dark before attempting to get rid of the crimes evidence, including the body. The attacker must have dragged the body, and then pushed it over the railings of the balcony. Somewhere along this process the abrasions on the abdomen and lower back and the laceration on the forehead might have been inflicted. When the criminal pushed the body off the balcony, perhaps with the intent dropping it to the ground and subsequently hiding the body for good, the rigor mortis that had set in due to the long wait between death and disposal caused the body to catch on the telephone cable.

Using Data Wrangling and Gemms for Metadata Management

Using Data Wrangling and Gemms for Metadata Management Sharan Narke , Dr. Simon Caton AbstractData lakes are gestated as to be a unified data repository for an enterprise to store data without subjecting that data to any of the constraints while it is being dumped in to the repository. The main idea of this paper is to explain about the different processes involving curating of data in the data lake which facilitates and helps wide range of people other than IT staffs in an enterprise or organization Keywords- Data Lake ; Data Wrangling ; GEMMS I. INTRODUCTION In the current scenario, data is seen as a valuable asset for an enterprise or organization. Many of the organizations are now planning to provide with personalized or individual services to its customers and this strategy can achieved with the help of data lakes. Data wrangling refers to the process which starts right from data creation till its storage into the lakes. James Dixon, the originator of terminology explains the difference between data mart, datawarehouse and data lakes as, If data lake is assumed to be a large water body, where in the water can be used for any purpose then data mart is a store which has bottled drinking water and datawarehouse is marked as a single bottle of water (OLeary,2014). Even though data warehouses, data marts,databases are used for storing data, but data lakes provides with some additional features and even data lakes can work in accordance with all of the above ones. Data lakes address the daunting challenge : how to make an easy use of highly diverse data and provide knowledge? Huge quantity of data is available,but most of the times data is stored in information silos with or without connections between these data. If any clear insight is to be derived then data in t he silos is to be integrated.(Hai , et al. 2016) Instead of performing the traditional methods of data warehousing for data management likewise transforming ,cleaning and then storing into repository, here in the data is stored in original format and as required the data is processed in data lake. By implementing in such approach data integrity is achieved (Quix, et al.2016) As per the present situation in the big data world, evaluating large data sets with their quality cleaning them which are of various types has become a challenging task and data lakes can help in achieving them (Farid, et al. 2016) II. LITERATURE REVIEW For easing the process of data curating there are two methodologies namely Data wrangling and GEMMS which helps in achieving the curation process. A. Data Wrangling B. GEMMS A. Data Wrangling Data Curation is in use to mainly specify the required necessary steps in order to maintain and utilize data during its life cycle for future and current users Digital curation involves following steps The data is selected and appraised by archivists and creators of that data Evolving the provisions of intellectual access, storage which are redundant, transformation of data and then committing the specific data for long term usage Developing digital repositories which are trustworthy and durable Usage standard file formats and data encoding concepts Giving knowledge regarding the repositories to the individuals who are working with those repositories in order to make curation efforts successful(Terrizzano, et al.2015) Figure 1: Data Wrangling Process Overview(Terrizzano, et al.2015) In the above figure it represents a number of challenges inherent in creating, filling, maintaining, and governing a curated data lake, a set of processes that collectively define the actions of data wrangling Different steps involved in the data wrangling process are:   Ã‚   1. Procuring Data: It the first step of data wrangling process, Herein the required metadata and data is gathered so as it can be included into the data lakes(Terrizzano, et al.2015) 2. Vetting data for licensing and legal use: After the data procurement is done, then the terms and conditions are determined so as the data can be licensed (Terrizzano, et al.2015) 3. Obtaining and Describing Data: Once the licensing relating to the selected data is agreed upon, the next task is loading the data from source to data lake and the presence of data alone cannot serve the needs, data scientist working on that data should find out that data to be useful so that it can be used to derive useful information out of it. (Terrizzano, et al.2015) 4. Grooming and Provisioning Data: Data obtained in its raw form is often not suitable for direct use by analytics. We use the term data grooming to describe the step-by-step process through which raw data is made consumable by analytic applications. During Data Provisioning, we now focus on getting data into the data lake. We now turn to the means and policies by which consumers take data out of the data lake, a process we refer to as data provisioning (Terrizzano, et al.2015) 5. Preserving Data: This is the final step of the data curation process isManaging a data lake which requires attention to maintenance issues such as staleness, expiration, decommissions and renewals, as well as the logistical issues of the supporting technologies (assuring uptime access to data, sufficient storage space, etc.). (Terrizzano, et al.2015) B. GEMMS(Generic and Extensible Metadata Management System) Generic and Extensible Metadata Management System (GEMMS) which(i) extracts data and metadata from heterogeneous sources,(ii)stores the metadata in an extensible metamodel, (iii)enables the annotation of the metadata with semantic information, and (iv)provides basic querying support (Quix, et al.2016) We divide the functionalities of GEMMS into three parts: (i)metadata extraction,(ii) transformation of the metadata to the metadata model and (iii) metadata storage in a data store Figure 2: Overview of GEMMS system architecture (Quix, et al.2016) (i). The Metadata Manager invokes the functions of the other modules and controls the whole ingestion process. It is usually invoked at the arrival of new files, either explicitly by a user using the command-line interface or by a regularly scheduled job (ii). With the assistance of the Media Type Detector and the Parser Component, the Extractor Component extracts the metadata from files. Given an input file, the Media Type Detector detects its format, returns the information to the Extractor Component, which instantiates a corresponding Parser Component. (iii). The media type detector is based to a large degree on Apache Tika, a framework for the detection of file types and extraction of metadata and data for a large number of file types. Media type detection will first investigate the file extension, but as this might be too generic (iv). When the type of input file is known, the Parser Component can read the inner structure of the file and extract all the needed metadata (v). The Persistence Component accesses the data storage available for GEMMS. The Serialization Component performs the transformation between models and storage formats (Quix, et al.2016). Evaluation of GEMMS System: The goal of evaluation had two parts and GEMMS satisfies these to a major extent (i). GEMMS as a framework is actually useful, extensible, and flexible and that it reduces the effort for metadata management in data lakes (ii). GEMMS system can be applied to a system having large number of files (Quix, et al.2016) II. CONCLUSIONS Data lakes is getting hotter in enterprise IT architecture. However, the company should decide what kind of data lakes  they need based on the current data process systems. Data lakes have its own assumptions and maturity growing framework. The IT leader in large organization should pay attention to the data lakes and figure out their own way for implementing these new IT technologies in their organization (Fang,2015) In this paper, we discussed about Data wrangling , which helps in design, implementation and maintaining the data. Along side the metadata management aspects using GEMMS, which efficiently eases the process and giving the evaluation how GEMMS stays on top in the meta data management in the  data lakes which helps large organisation in managing the data if that organisation is implementing Data Lakes REFERENCES OLeary, D.E., 2014. Embedding AI and crowdsourcing in the big data lake. IEEE Intelligent Systems, 29(5), pp.70-73. Hai, R., Geisler, S. and Quix, C., 2016, June. Constance: An intelligent data lake system. In Proceedings of the 2016 International Conference on Management of Data (pp. 2097-2100). ACM. Quix, C., Hai, R. and Vatov, I., 2016. Gemms: A generic and extensible metadata management system for data lakes. In CAiSE forum. Farid, M., Roatis, A., Ilyas, I.F., Hoffmann, H.F. and Chu, X., 2016, June. CLAMS: bringing quality to data lakes. In Proceedings of the 2016 International Conference on Management of Data (pp. 2089-2092). ACM. Terrizzano, I., Schwarz, P.M., Roth, M. and Colino, J.E., 2015. Data Wrangling: The Challenging Yourney from the Wild to the Lake. In CIDR.

Cinematography In A Horror Movie

Cinematography In A Horror Movie Abstract: From our child hood we have been imagining ghosts and seeing imaginary things that are almost improbable to exist to give us terrific fears and these fears come to haunt our dreams. Watching a horror movie gives us that old feeling of fear and makes us emotionally attached to the film. The horrific images from the movie with its special effects and sudden sounds would make many watch them even though its scary. But almost all the horror movies end after balance is restored and everything turns to normal to give the audience a sense of satisfaction. The dissertation is based on the Study of cinematography and special effects in a Horror movie. In the recent past camera, lighting and special effects are of greater importance and fame, so it will be worth exploring those topics. As far as the technical aspect is concerned a brief research of how these kind of films are being filmed from the shooting spot itself, will be very useful for an aspiring artist to get a better idea about its development. Horror films go back as far as the onset of films themselves, over 100 years ago. Introduction: The researcher was interested in watching horror films from his childhood and he was deeply interested in these genres. In his childhood the researcher was very much impressed with the serial mainly called Genmam-X and Marmadesam. The drama that he staged in his schooldays with horror and scary effects as the theme was applauded well by the audience. The tremendous response from the viewers made him start learning the concepts and idea relating to this genre and finally concluded with this concept. It is difficult to show scary effects in screens. If the director gets his requirements from all the technicians the film will be successful, otherwise it will not. In order to get success the film must contain interesting characters and it also depends on their acting. And in terms of technical aspects the cinematography and special effects play a major role. In Indian cinemas, there is some response for these kinds of genre when compared to Hollywood. The main aim of the upcoming short film is that after seeing this, many people have to change their mind to see horror films also. So the main thing that the film should contain is better cinematography with matching special effects. Instead of concentrating on the story alone, cinematography and special effects should be given more importance. Aim: To give the thrill the viewer expects mainly the use of the camera, lightings and Special Effects, Were Script play the secondary role. Statement of the problem: The main purpose of adding the special effects is to frighten the viewer.When it goes beyond the limit it might not be watched by many people. In this situation it may go to another genre of hardcore horror. It may scare people but it will create some abnormal effects in the minds of some people. Objectives: How is cinematography in horror films different from other films? What are special Effects? How is Special Effects done in horror movies? A Study of the cinematography for horror movies. How is make up done for horror movies? Research Questions: What are Special Effects? Colors and intensity of lights? Camera trick and technique in cinematography? Special Effects (Make up) for horror movies? How the horror movies getting winning changes? Significance of the study: Horror movies are the best platform to find rich special effects and lighting and Much interesting camera handling which gives the viewers a different experience From other films. The study through this dissertation is to understand The cinematography in horror films and application of special effects in them. Table of content Chapter 1| Introduction 1.1 | Aim 1.2 | Statement of problem 1.3 | Research questions 1.4 | Objectives 1.5 | Significance of study Chapter 2 | Review of literature 2.1 | Movies 2.2 | Websites 2.3 | Books and articles Chapter 3 | Research Methodology Chapter 4 | Horror films 4.1| Definition 4.2| History Chapter 5 | Introduction to Cinematography 5.1 | Camera 5.1.1 | Lens 5.1.2 | Filters 5.2 | Depth of Field and Focus 5.3 | Aspect ratio and Framing 5.4 | Camera Movements and Camera Angles 5.5 | Lighting Chapter 6 | Cinematography in Horror Films 6.1| over View 6.2 | Camera Works in Horror Films 6.2.1| Camera Movement and Angles 6.2.2| Analysis of Movie Shots 6.3 | Lighting Chapter 7 | Different between Normal films and Horror Films (Cinematography) Chapter 8 | Special effects 8.1| History 8.2 | what is Special effect 8.3 | Planning and use 8.4 | Live Special effect 8.5 | Make up Chapter-9 Integration of dissertation with project Chaper-10-Analysis and conclusion REVIEW OF LITERATURE Movies Reference: Psycho (1960) and the director is Alfred Hitchcock. The cinematography is done by John L.Russell. Psycho is one of the best Hollywood horror movies best for lighting. In one scene the psycho is going to kill the lady who is taking her bath were the lighting was done very well to signify the horror. It is considered to be the best cinematography, in 1961 by John L.Russell .Oscar was nominated for this film. Reference: The Thing (1982) directed by John Carpenter with Special Effects by Rob Bottin. The movie was taken in 1982. In that period they used special effects and visual Effects and make up. The makeup was so realistic that it attracted the viewer Quickly. A human is transformed to a demon easily and the scene is presented very effectively which will fascinate the people. . The comment was that it was too scary. This shows how they have applied VFX and SFX. And the Best special effect 1982 Rob Bottin Saturn award was nominated for this Film. Reference: Van Helsing and the director is Stephen Sommers.The cinematography is handled by Allen Daviau. The movie Van Helsing comes under the genre of horror and it came out in the year 2004. In this movie they followed a really nice cinematography. Actually this movie came out from the comic that Van Helsing is a ghost hunter who will be roaming around the earth in search of ghost, In this movie also he is coming to a village in search of the ghost. There are two interesting characters in this movie. One is the Frankenstein and the other one is the wolf character which was in the custody of the villain. The extra ordinary thing about the movie is that the CG In early days, man used special effects and later it got developed into visual effects. In this movie there are many visual effects shots. A few examples include the climate sequence where the ordinary man transforms into a wolf that is a quality CG work in the industry. Further there are many VFX shots in the movie. Special effects include the blood bossing from the mouth and the usage of the miniature in the movies where Gabrie l (hero) taking the Frankenstein away from the village. Most of the shots were shot inside the studio and they were composited later. Usage of expressive and breath taking matte paintings added to the quality of the movie. The cinematography of the movie plays a major role because of the proper establishment and composition. Reference: Mirror-2 directed by Victor Garcia. Cinematography is done by Lorenzo Senatore. It is really a kind of hardcore killing movie where we can find the hero who is replacing the old security guard in the office. The main concept behind this movie is the revenge by the girl who is killed by the head officer. And he is killing the people through the medium mirror. The main success behind the movie is the lighting and cinematography. Reference: Saw-4, directed by Darren Lynn Bousman and cinematography by David Armstrong. This movie is the successor of the three early parts. The success behind the movie is the usage of the equipments and the method he used for killing others. In the first scene of the movie the villain killed the victim by tying the body to a steel bed and the axe was in a to and fro motion just above the stomach of the victim where it got peeled into many pieces. Website Reference: This Media Studies Factsheet was researched Written by Steph Hendry The horror films are not from this period. Those films were taken from the very early times where they only depend on the special effects and the camera tricks .At that time also some nice pictures came namely the Frankenstein a ghost which was made by a man by assembling many internal organs .This is the fact, that behind the creation of the ghost namely Frankenstein, is one type of ghost. There are many types of ghost that may include the external ghost which was having its own appearance and they will have some special characteristics. The Internal ghost is that it will enter ones body and it will do some thing inside the body of the character. This is the kind of ghost and others include the vampire. Mostly all the thriller movies have this type of ghost, there will be a character sucking blood from the humans and using them for their existence. They will be more like humans living with them but they will have some special characteristics In the earlier periods the ghost will be only living inside the cave and later the living area of the ghost also increased ,no matter where the ghost are living- it may be at school, it may in our home or inside ones soul no matter where it will be. So we can go to the place as we wish when going for this kind of genre. And nowadays time is also not a matter for the ghost it may come at day time or it may come when we are sleeping and when we are in dream. The only fact is that vampire can roam around the world during day times. (Reference: www.darkwebonile.com )accessed on Book

Anatomy of a False Confession Essay -- essays research papers

Anatomy of a False Confession   Ã‚  Ã‚  Ã‚  Ã‚  Depending on what study is read, the incidence of false confession is less than 35 per year, up to 600 per year. That is a significant variance in range, but no matter how it is evaluated or what numbers are calculated, the fact remains that false confessions are a reality. Why would an innocent person confess to a crime that she did not commit? Are personal factors, such as age, education, and mental state, the primary reason for a suspect to confess? Are law enforcement officers and their interrogation techniques to blame for eliciting false confessions? Regardless of the stimuli that lead to false confessions, society and the justice system need to find a solution to prevent the subsequent aftermath.   Ã‚  Ã‚  Ã‚  Ã‚  In the adversarial justice system, when the offender admits to the criminal act, there is no further controversy and the case promptly proceeds to sentencing. Physical evidence and victim or witness statements may often be overlooked and not considered. The confession is considered unequivocal evidence of guilt and a conviction is ensured. Indeed, the interrogation process’ sole purpose is to obtain a confession. Zimbardo (1967) estimated that â€Å"of those criminal cases that are solved, more than 80% are solved by a confession.† (Conti, 1999) Without the confession, convictions may be reduced significantly. So why does a person falsely confess to a crime if the likelihood of a conviction is eminent? A false confession to any crime is self-destructive and counterintuitive.   Ã‚  Ã‚  Ã‚  Ã‚  The mental state of the suspect can give explanation to a false confession. If a person is inebriated and is questioned before she is sober, that may lead to easier manipulation by the police. A suspect under the influence of alcohol or drugs may not remember all the events leading up to her arrest. This mental state allows police officers to give misleading information, which may imply that the suspect did commit the crime and does not remember the incident. Mental retardation or suspects with low intelligence quotients (IQ) are easily manipulated by police comments and interrogation tactics. Those suspects usually do not understand the law or the consequences of a confession. They may want to please the police officer by being accommodating or agreeable. They may just wa... ...p;The power of innocence. Law and Human Behavior Vol.28, No. 2, p. 211. Kassin, S.M., & McNall, K. (1991). Police interrogations and confessions:   Ã‚  Ã‚  Ã‚  Ã‚  Communicating promises and threats by pragmatic implication. Law and   Ã‚  Ã‚  Ã‚  Ã‚  Human Behavior Vol. 15, No. 3, p. 233 – 251. Kassin, S.M., & Sukel, H. (1997). Coerced confessions and the jury: an experimental   Ã‚  Ã‚  Ã‚  Ã‚  Test of the â€Å"harmless error† rule. Law and Human Behavior Vol. 21, No. 1, p.   Ã‚  Ã‚  Ã‚  Ã‚  27 – 28. Kassin, S. (2004, April 26). Videotape police interrogations. Retrieved August 21, 2005,   Ã‚  Ã‚  Ã‚  Ã‚  From The Boston Globe. Meissner, C.A., & Kassin, S.M. (2002, October). â€Å"He’s guilty!†: investigator bias in   Ã‚  Ã‚  Ã‚  Ã‚  Judgments of truth and deception. Law and Human Behavior Vol. 26, No. 5,   Ã‚  Ã‚  Ã‚  Ã‚  469 – 479. Osterburg, J.W., & Ward, R.H. (2004). Criminal Investigation: A Method For   Ã‚  Ã‚  Ã‚  Ã‚  Reconstructing The Past. (4th ed.). Anderson Publishing: LexisNexis Group. Perina, A. (2004, March 1). â€Å"I confess.† Psychology Today Vol. 36, Issue 2.

Edgar Allan Poe?s ?The Philosophy of Composition? :: essays research papers

Shortly after Edgar Allan Poe had completed his masterpiece, â€Å"The Raven† and sold it for $15 in 1845, he composed an essay entitled â€Å"The Philosophy of Composition†. In the essay, he claims that writing a poem was a methodical process, much like solving a mathematical problem. Poe emphasized that a poem should be read and enjoyed in one sitting, thus concluding that a poem should be around 100 lines long (The Raven was 108 lines long). Poe also states that his method of writing a poem consists of writing it backwards. Each section of the poem relies heavily upon alliteration and alternating interior rhythms. Poe used a method to appeal to both popular and critical tastes by hitting upon the most melancholic of all subjects: the death of a beautiful woman. "The death†¦of a beautiful woman is, unquestionably, the most poetic topic in the world – and equally is it beyond the doubt that the lips best suited for such topic are those of a bereaved lover". Of all the themes, he chose death, because it was an emotion that everyone can relate to. Poe believed that the most poetic use of the theme death was the death of a beautiful woman. Having the theme and subject planned out, he composed his poem backwards, adding uses of the word â€Å"nevermore†. The alliteration of â€Å"nevermore† builds tension, stanza by stanza. Poe wanted to create poetry of feeling, to be able to relate the reader with the narrator. However, it has been suggested that â€Å"The Philosophy of Composition† was a hoax, and it is unlikely that it is an account of his poem, â€Å"The Raven†. Scholars are skeptical because he enjoys revealing his secrets a little too much in that he loved to explain and analyze his writing skills.

The Theory of Attributions Essay -- Psychology

Attributions are referred to as the causes of behaviour, and these can be viewed as dispositional or situational. Constructing attributions allows an understanding of others. This allows us to make judgments, which in turn allow us to form an impression of an individual, which will either promote or inhibit our interaction with that individual. Attribution is an important aspect of human behaviour, as it allows predications to be made with respect to forthcoming actions. Attribution explains human causal reasoning i.e. the idea that observed behaviour can be explained as being the result of a specific cause; there is an explanation or a reason behind all observed behaviour. Attribution theorists not only focus on the actual causes of behaviour, but also upon the perceived causes too. The psychology discipline has conducted extensive research into attribution. Kelly and Michela (1980), reported over 900 attribution studies which were conducted in the 1970’s. There are many Attribution theories that aim to unravel the causes of human reasoning. The three main theories to be discussed in this essay are Heider (1958), Kelley (1967) and Jones and Davis (1956). Attributions are referred to as the causes of behaviour; these can be viewed as dispositional or situational. The Construction of attributions allows an understanding of others. This also assists make judgments which in turn allow us to form an impression of an individual, which will either promote or inhibit our interaction with the individual. Attribution is an important aspect of human behaviour, as this allows a predication of forthcoming actions. Human causal reasoning is the idea that behaviour observed can be explained by a cause; there is an explanation or a re... ...rey & Felman 1991;Wilkening &Lamsful 1993). Gigerenzer (1991) suggests humans use â€Å"tools† and methods similar to those used by scientists. These theories have been useful as they have been used as a foundation to develop more current improved theories. Social Psychology continues to advance therefore the research needs to be updated to the society we live in. The traditional attribution theories can be useful to the modern world but do not necessarily apply to all cultures and individuals. Theories must be able to be generalizable to the majority therefore individual differences must be taken into account when developing new theories. Although the theorists have been criticised for being simplistic and out-dated the ideas are very influential. The ideas from these traditional theories continue to be used as a foundation for the forthcoming theories.

Elements That Influence State Government Essay

According to the Wall Street journal 3 of the top 5 spending political groups in the 2010 midterm election were labor unions. The American Federation of State, County, and Municipal Employees spent 93 million on the 2010 election (The Lonely Conservative, 2012). The New York Times reported that Big Labor spent nearly $450 million in the 2008 election electing Obama and the democrats into office (The Lonely Conservative, 2012) possibly making Big Labor the biggest spender in the 2012 election. The Virginia AFL-CIO is involved in the full spectrum of the political and community issues Virginian face. At the local, county, and state level AFL-CIO has helped make important and beneficial legislation for Virginians. AFL-CIO monitors all legislation affecting the people of Virginia. The AFL-CIO worked to win against laws that would reduce unemployment benefits and lower compensation payments for injured workers who retire (AFL-CIO, 2012). The AFL-CIO’s legislative and political efforts is organizing the strength of working men and women to win good pay, retirement security, safe work environments, and broad access to quality education for their children. By mobilizing through union movement’s state-level and nationwide get-out-the-vote effort, union members elect candidates who support and will enact a working family agenda (AFL-CIO, 2012). In states that have newly appointed republican governors and lawmakers they seems to have an agenda to advance corporate influence and lower wages, suppress voting rights and eliminate worker protection on the job (AFL-CIO, 2012). The AFL-CIO slammed the Republican presidential contenders as being defenders of privilege and opponents of working people. â€Å"Each of the Republican presidential candidates, has pledged to uphold the special privileges of Wall Street and the 1 percent — privileges that have produced historic economic inequality and drowned out the voices of working people in America†(Tau, 3/13). The AFL-CIO indorsed Obama because according to Trumka â€Å"he honors the values of hard work, of mutual respect and of solving problems together—not every person for himself or herself. He believes that together we will get through the most challenging economic crisis in memory and restore opportunity for all,† Trumka also specifically cited Obama’s focus on the insourcing and the revitalization of the American manufacturing sector in the organization’s endorsement. He has worked hard to create good jobs; he has made the revival of the manufacturing sector a hallmark of his jobs agenda; he has moved aggressively to protect workers’ rights, pay and health and safety on the job; he has worked for a fair resolution of the housing crisis; and he put his confidence and administration unequivocally behind the workers and companies in the American auto industry—a move that saved hundreds of thousands of jobs and is helping to revive the economy now and for the future,† The AFL-CIO contributes a lot of money to the democratic campaign because they are in line with the belief of the party. They believe in a quality of life for the workers they represent along with the quality of life for the American people; whereas the Republican Party is for self-preservation. The American citizens that vote for the Democratic Party believe in fair wages, they believe in equality, and family values. The AFL-CIO wants to help achieve the American Dream for working families and they accomplish this through influencing public policies (AFL-CIO, 2012).

Pronature and Pro Nurture

I think the disfigure lies behind assuming that any matchless particular behavior is solely creditworthy or due to genetics. Genetics do play huge design in runing one directly such as their responses to an issue or mooring that may occur. Aggressiveness, patience, empathy or sympathy. I think that everyone carries these genes to some degree or an opposite(prenominal) and yes, that many of these behaviors can be genetic anyy responsible. I believe that genetics such as how ones health or social welf argon such as developing face cancer because it is a hereditary complaint that is in your genetic code.As far as behaviors you cannot distinguish In my opinion are you an intoxicantic because one of your uncles or relatives were or was t because you like to consume alcohol or because you picked up a severity habit from exposure all your life. I feel that many times when dealing with behaviors of others or even at heart yourself that they are related to how you were raised. Were you raised with determine and ethics? Did you live In a habitation where your parents expressed love, compassion, trust, and respect for others?Or were you undefendable to drugs, alcohol, aggressive behaviors, exposure to toxic environments, yell verbal, mental, physical and or familiar? If the response Is no that your upbringing was a love environment then Its workable that the behaviors straw from the exposure of peers. Considering everyone Is raised other than and we all carry classify genes It Is grave to separate what may be genetics from what Is knowledgeable behaviors.Both genetics and larn behaviors can affect our overall behaviors In which cannot be sustain one charge or the other and cannot be controlled unless It Is taught or learned from experience, dowry or consequences to ones Individual behaviors and how they felt astir(predicate) them. Either way recognizing the complexity of or-nature and pro-nurture they both(prenominal) are an Important ro le In human development. professional-nature and pro-nurture Is what defines our personalities which create the difference within each and every one of us.Premature and Pro Nurture By puppeteers behaviors can be genetically responsible. I believe that genetics such as how ones disease that is in your genetic code. As far as behaviors you cannot distinguish in raised with values and morals? Did you live in a household where your parents mental, physical and or sexual? If the answer is no that your upbringing was a loving environment then its possible that the behaviors stem from the exposure of peers.Considering everyone is raised differently and we all carry separate genes it is important to separate what may be genetics from what is learned behaviors. Both genetics and learned behaviors can affect our overall behaviors in which cannot be confirmed one way or the other and cannot be controlled unless it is taught or learned from experience, circumstances or consequences to ones ps yche pro-nature and pro-nurture they both are an important role in human development. Pro-nature and pro-nurture is what defines our personalities which create the

Marketing Plan: Product and Performance Essay

Executive SummaryMobility, latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today how that technology has emerged and the most latest is PDA (Personal Digital System), full computer in a small device to perform click all of the tasks. New Nokia Mobile phone has all the features of a desktop computer, no need of a laptop.You get your product to begin with.The english major source in use during cricket matches, exercising in the morning and during traveling for work or school. 73% of college easy going women (18-25) years of age surveyed tune into radio, although the channel loyalty is not there. The most frequent listening occurs after dinner time.This is different from male portable radio listeners as the FM channels are replacing cassettes as a music source while driving, o ther survey shows that second one of the popular source of music are the FM stations, FM 89, 91 and 106.Finding the demographics of your target marketplace will permit you to good tailor the launch strategy to the folks.

180 million), 16.667% of Pakistanis are young. Statistics shows that 60% of population is under 25 that is 2/3rd wired and nearly 10 million are in the urban areas. GEN X and GEN Y is the most experienced  and accessed generation in the human history.A merchandise is a new product procured or produced by the business to meet with the requirements of the customer.Our Secondary objective is to make good profits and make few more products like this with working hand in hand with the fashion and our way would be walking extract from earrings to necklaces, bracelets and other fashion accessories.Marketing ResearchMethods of Data collection:Basically there are two methods of data collection:1) Primary Data2) Secondary DataPrimary Data Collection:Primary available Data is that data which is collected specifically for the project at hand. The primary data for our assignment resulted from the unstructured interviews that we conducted from different many friends and family members and also many strangers.Secondary Data Collection:Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material.The aim is getting your product into the industry although delivery methods vary widely based on the product.

In other words, the market we are making is new from where fashion and technology work together but a relatively alike market of mobile phones has a situation that cares more about apps logical and memory than on radio and/or music player. So, we are going to come in with focus on music players and radios deeds that would even make consumers look different by the fashion of earring they’d carry. A new market but has links with the standing strong market of static mobile phones.The ProductIntroduction of product:Now days, mobility is becoming an important factor in electronic devices.A superb product isnt simple to define since itll mean things.Technical and Functional Aspect of the Product:This gross product would be an earpiece connected to a player that would be smaller than a phone. Both the devices would be connected via Bluetooth. Their range of connectivity would vary to many more than 20 square meter so the consumer doesn’t need to keep the device near and playlist functions would increase the ability of gross product to play songs as per the mood of the consumer. Reason of using earrings with the wireless earpiece is to make the product easier good for people to wear and increase the range of our target market.To start with, youre mindful of how much it costs to create your merchandise.

Issue: How to identify the potential outlets?Mission statement:â€Å"We are the followers of the latest trend we strongly believe that fashion develops, we provide the best and quality is never compromised. Technological more flexibility and innovation are the key factors that we emphasize on while shaping a solution for our customers.† Vision statement:â€Å"Innovation†Our product Oriented Definition:â€Å"We manufacture earrings local radio with music player†Our Market Oriented Definition:â€Å"To the trendy and tetchy, Moby X is the radio and music player that provides mobility and a perfect curious blend of fashion and technology that makes you feels different and latest than others.†Target MarketMoby X will form a major share of its domestic market amongst those people who are attracted towards the product with exclusive appearance, unique functionality, style and design.Describe the way your target marketplace free will get your merchandise and also how youll market your goods.The mini chip radio and music player in the earrings itself is fascinating and will communicate on its own towards the people who are engrossed through mini products.Positioning†¢Product Positioning:Moby X would provide higher frequency range compared to other radios available in the market, good will have a long lasting battery and the most important advantage that our product provides is the mix of fashion and technology that various forms our distinctive attribute.Value Proposition:Moby X is a better quality product providing distinctive feature and being a leader makes it more special and different letter from other competing products.  LAPCO using latest Japanese technologies is most reliable and durable.In the product description, you should explain what product or your service is, the particular thrust of apply your strategy and the strategies thatll be used to do your own objectives.

†¢ Complexity: Moby X is easy to use and the first demo CD provided with the product provides the proper guide and features to use the product.†¢ Divisibility: Moby X is an expensive product and initially no discounted rates can be offered.†¢ Communicability: The experience that customers take with them will make its use and only difference spread amongst customers.Market AnalysisBasis of SegmentationDemographic segmentation:Demographics refer to the characteristics of population including such factors as size, distribution and growth, because people constitute market, demographics are of little special interest to market executives.In the end, it is not mysterious and youll be able position to promote your company or to manage a person to deal with advertising for you once you understand how pieces fit together.Any one lying in the income bracket of Rs 50,000+ can afford this productPsychographic Segmentation:The psychographics of the Moby X can be analyzed by r eviewing the advertisement. The lifestyle shown in Moby X advertisements portray successful, sophisticated, professional women who are active energetic and full of life. Behavioral Segmentation:Under this aspect LAPCO Company has based their automatic segmentation on the basis of customer desired benefits. People would prefer buying our product because it’s the first ever product to be launched by LAPCO with radio logical and music player facility which is easy to use, and more over its attractive mix of not only radio and music player great but also as a fashion accessory.The plan has to be accessible to any employee at any given moment.

Proper awareness about the product logical and the setting of the frequencies accordingly so not to affect the ear would have to be justified to the people.Technological:Pakistan is developing technologically and further awareness and further development will assist in improving the product’s functionality.Competitor AssessmentCOMPETITOR ANALYSISMoby X is competing in portable media industry.Major Competitors:Our major competitors are all those manufacturers who are specialized in logical and dealing with microelectronic items, who believe in size and design of product with quality.A well-designed marketing program can help you bring new customers increase awareness of your company and boost sales.COMPETITIVE STRATEGIESDifferentiation:Moby X is an innovation in the arena of radios and all kinds of classical music players. It gives connectivity to the outside world in a way that adds value and beauty to the face.Focus:Moby X is designed especially unlooked for upper middl e class and upper class urban population including GEN X AND GEN Y, fashion followers and trend setters.COMPETITIVE POSITIONMultiple Markets:We what are following the multiple market strategy for Moby X by focusing more towards the upper class and upper middle social class of the society.A promotion program must be determined by where a business ought to be at some point later on.

Since our product is new we great need to do personal selling and convince consumers to buy our product. Then eventually as we gain a foot hold in the market we will have retailers selling our product.Marketing StrategyMARKETING MIXPRODUCT CLASSIFICATION:Moby X is broadly classified as consumer product and under this category we define it as a own specialty product because it is a perfect mix of style and technology. It involves strong brand preference and loyalty, special purchase efforts by consumers, little comparison of brands and low price sensitivity.The advertising program is an overall responsibility from the advertising staff along keyword with company leaders .It includes 3 years’ money back warranty and a pair of fabulous earrings along with the product. Customers are encouraged to fair share their views about the buying experience of the product and after sale experience through surveys conducted at the outlets. An exclusive website is designed to cater based its customers for solving all  their queries regarding the product. Online purchasing service is also available.Face it is a chore.

3 years (Limited) Warranty.Size – (1/3x 1/3 x 3/8) mm is the size of radio chip. 30 x 20 x 5 mm is the size of the earring. Weight – 1/2 oz is the low weight of the earring radio.Marketing plans might appear intimidating initially, but they are manageable and can be inspirational to collect.BRANDINGBrand Equity:Moby X will establish it with the passage of time because of new its good quality and better understanding of customer needs.Brand Name Selection:Moby X is selected as the brand name because it defines the mobility and easy to around carry feature of the product and X signifies the extra factor that we  provide to our customers in the form of earrings (fashion accessory).Brand Sponsorship:LAPCO is manufacturer’s brand.Brand Development:No extension.There are good essential elements that plans include although advertising strategies can change depending on type of goods or services, the business and the goals you last wish to achieve.

Free demo CD is also given. Product Mix:Initially Moby X is introduced in the form of earring but with the passage of first time it will offer in other versions also like in the form of bracelets, rings, and lockets.Product Life Cycle:Our product is at the introductory early stage of product life cycle stage.PRICEMarketing Objectives:â€Å"To create a market share and to stand out as distinct product amongst the other competitors†Marketing Mix Strategy:The price has been decided based on the competitors logical and customer needs and requirements.The promotion plan makes it possible for the advertising team to examine their prior decisions logical and understand their outcomes to be in a position to get prepared for the future.PRODUCT PRICING STRATEGYComparing competitor’s pricingCompetitorPriceSinclair XI Button RadioRs. 2304.93FM Mini Radios Rs.719.3500.PLACEMENTThe product would be sold through â€Å"Indirect Marketing Intermediary†. The product will be sold through push strategy that is product would be first distributed to the wholesalers and then to retailer. The retailers would assist in creating contact with the other retailers which would expand the network and add value.

Newspaper:Moby X is an expensive and new product. There is need to create awareness amongst people that such a product exists. ‘Dawn’ newspaper would be a better choice to advertise being one for the most popular newspapers in Pakistan. A full page would be dedicated to advertise the product providing  a detail know how of the features and distinctive attributes.Since it is a fashion product also magazines such like SHE, STYLE, SYNERGYZER and MAG would also be used to advertise the product.Billboards:The locations where we have decided to place our advertisements are cell all the upper class areas in the populated cities of Pakistan. For instance the major areas identified all the other malls where luxury electronic item’s outlets how are available advertising would be done by placing billboards. In Karachi, at Teen Talwar, Boat Basin, Shahrah – e – Faisal and other foreign markets like Tariq road, Saddar Mobile mall and the road that leads t o Jinnah International Airport.com that special offers all the latest songs.Sales Promotion:One free pair of earring apart from the one already provided in the package would be given with the product.Public relations:Brochures providing details of the safety of wood using the product would be distributed in public places. Articles about the working and flexibility in use would be published in a leading magazine to inform the public about the safety in using this product.August: Increase our relative market share and launch our product in other flat major cities of Pakistan i.e. Lahore, Islamabad.September: We will start an integrated internet campaign targeting young college students.